Are you tired of staring at this?
That blinking cursor on the blank page
Waiting. You have an idea of what you want to write, but you aren't sure how to start.
That cursor is taunting you.
And the more you look at it, the more irritable you get because you haven't typed anything. But you can't write just anything.
You need to know what to say
Your message needs to be clear. We can get carried away at times, and blurt out everything we do. Without clarity, though, it ends up a jumbled mess, and your readers lose focus.
Lost readers means lost customers.
And, those readers won't become customers if you don't know …
Who you're saying it to
Who are you saying it to? Do you know? Are you mixing messages in the hope it appeals to everyone? I can help you find your target audience. Because, they are crucial to your success. In everything you do.
Which leads to …
How to say it
Sometimes industry jargon can enter our vocabulary without us realising. And that's because we know our industries. But you don't want to confuse your reader with unfamiliar terms. That's not the way to get your message across.
And that’s how copywriting can help you. As your copywriter, I'll listen for your key message. I'll learn what you do, the way you do it and why you do it. I'll start writing, and revise with you. Then, it will be man versus word, removing the unnecessary to ensure your copy has clarity and purpose.
The result? Copy that turns readers into customers.